Video Editing

When i saw the last couple of videos the first things i thought were that i like-love-and found pretty interesting the way it expresses their message. The one that i trully loved was the Dove one, the one that expresses the real beauty and teaches us what magazines are up to. All of the videos were interesting and each one of them had they unique way to teach-show-us what their message is all about. The commercials that normally stick out in my mind are the ones of mastercard, sprite or coca-cola. normally those are the most funny ones! love them. It is because of their way to show us their brand, making it fun and appealing to the public eye, they discover new ways to sell their brand..
http://www.youtube.com/watch?v=G1latJ7K8zc
In my commercial i want to use elements that will "drawn" people to my "brand" or whatever i want to merchentize or sell...I'm still not sure how i am going to do it, but i want it to be cool and people actually wanting to see it. I think im expecting a lot of challenges because i dont know how to make one, nor have the whole concept of making my ideas real actions and not just thoughts. The challenges that may present are: how to make it, what things to use, how to edit, etc , etc.. hope this will be fun